Crack open a Wasatch beer for yourself and offer a frothy cheers to Greg Schirf. Or to borrow the slogan he coined for the iconic Polygamy Porter, “Why have just one?”
Craft beer in Utah wouldn't be what it is today without the founder of Wasatch Beers (Schirf Brewing Company), so, actually, give him a quorum of salutations.
In 1986, Schirf opened Park City’s first brewery since Prohibition. Additionally, he fought tooth and nail, alongside Senator Mike Demeitrick (Price, UT), against the legislature to allow brewpubs to become legal in Utah. Schirf and Demitrick won. And Schirf opened the first brew pub in Utah at the top of Main Street (There are now more than a dozen brewpubs in operation).
Beyond that, Shirf has helped add a little color to the brew scene in many ways. There’s his tongue-in-cheek marketing campaigns to promote Polygamy Porter or 1st Amendment Lager. And, of course, there have been more than a couple outlandish stunts. The most memorable was during the 2002 Winter Olympics when Schirf adorned his brewery with the title of the “unofficial beer of the Olympics” and took his dogs and followed the Anheuser-Busch clydesdales down Park City’s Main Street.
Under Schirf’s helm, Wasatch Brewery has won many a national beer awards and will no doubt continue to craft excellent beer and ruffle a few local feathers.
Photographer and award-winning journalist Austen Diamond specializes in creative portraiture, commercial photography and editorial photojournalism. For booking inquiries and to view his portfolio, go to www.AustenDiamond.com.